Advertising Qualifications
Education
There are a number of degrees that can qualify a person for a job in advertising. Though degrees such as marketing, advertising, business, media, and psychology may have a more direct line to an advertising career, sociology, literature, journalism, and philosophy can also become starting points for job opportunities. Those looking to pursue a career in advertising planning may want to earn a degree in one of the sciences, like statistics or economics. Marketing and sales management jobs often require a masters degree in business administration. Agencies may accept applicants from a wide range of disciplines depending on who their clients are. To become properly qualified, you should try to take courses in marketing, consumer behavior, communications, and the arts.
Abilities
Anyone looking to become a qualified advertising applicant should have excellent visual and verbal communication skills. You should also be computer proficient, have strong organizational skills, and be able to think both creatively and analytically. To be a successful advertiser you be highly motivated and be able to deal with a quickly changing and sometimes stressful work environment.
Experience
While the proper education is important, many people enter an advertising career after acquiring experience in a related position. Because just about every discipline benefits from advertising, people from almost any background can gain the qualifications to become a successful advertiser. Management positions at advertising firms are most often filled by experienced individuals within the organization.
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